
We have heard snippets of what is involved in the media industry, yet unless we are somehow in it, we don't know to what lengths the models we admire have been altered. I mean, I knew they were airbrushed, and I know the difference make up can make, but watch this video and you will see just how CRAZY and uninformed we are (okay, at least me) that we should compare ourselves to the models in magazines.
I applaud Dove for being pro-age and for making these new commercials with regular women as their models. In a day and age when we see so much nudity not only on tv and in movies, but in magazines and on billboards, I just don't get why there is an outrage against these commercials. I agree with one person who commented in the discussion on the Dove website that perhaps the people against these ads are actually the "beauty" industry of make-up and botox and plastic surgery.
After all, if women loved their bodies as they are, that industry would no longer be around making mega millions each year on our self-hatred or desire to improve our looks. After all, how many women agree with Gabby on Desperate Housewives that "if I haven't got my looks in old age, what will I have?" Whatever happened to inner beauty shining through?
You can watch their commercial here:
http://www.campaignforrealbeauty.com/
While I know that Dove is a business marketing beauty and that Dove is after our money, just as they all are, I do applaud them for being unconventional and turning the tide on "traditional" and socially acceptable beauty ads. They have succeeded in their goal of "Advertising that inspires women and society to think differently about what is defined as beautiful."









